WHAT'S NEW? Check  this page out often as I'll be publishing updates regularly.

PROJECT 9 (2/20/12)

Project 9 asks you to begin completing the Situation Analysis. I've included the eight-page questionnaire I use when I work with my clients in my workbook What's Your Phrase that Pays?; I've had people tell me the questionnaire is worth the price of the book.

My SA asks you to research consumer demographics, psychographics, behavior and geographics in an effort to make sure you're delivering your message to those consumers most likely to buy what you sell.

It also asks you to work your numbers so you know your break-even point and sales ratios.

The workbook emphasizes the concept of marketing your consumer-desired differentiation, and my SA asks you to list your five primary competitors and to determine what, specifically, differentiates you from them.

The SA, thoroughly completed, will provide you with a great deal of information making  it  possible for you to deliver the right message to consumers that actually want to receive your message.

What's Your Phrase that Pays?, is a 'how-to' workbook written specifically for small business owners desiring to create effective advertising and is available for only $24.95 (plus tax and shipping). Order yours by calling Mark at 573-808-2349 or e-mailing mark@accountablemarketing.com.

PROJECT 8 (2/13/12)

Now that you've analyzed your marketing materials, its time to have some of your customers and prospects do it, too.

You know the message you intend to be sending with each of your marketing materials, but that doesn't mean your customers and prospects are getting the message you think you're sending: it's hard to read the label when you're inside the bottle, and you are inside the bottle whenever you attempt to critically examine something you've created.

Find out what your customers and prospects believe your saying with your logo, your positioning statement, your advertising message, etc.

Most likely you believe your marketing message is as clear as glass, and maybe it is. But what you think consumers are taking from your message may not be what your consumers and prospects are actually taking from it; since consumer perception is reality, what your consumers and prospects perceive to be true is true.

What's Your Phrase that Pays?, is a 'how-to' workbook written specifically for small business owners desiring to create effective advertising and is available for only $24.95 (plus tax and shipping). Order yours by calling Mark at 573-808-2349.







 



 



Scientific Advertising by Claude Hopkins
Beyond Effective Frequency by Cannon, Leckenby & Abernethy


Dents Unlimited
Tint by Toalson
Accounting Plus
Schmidt Billiards & Gamerooms
Toalson Glass
Adams & Witt Property Management
Long Term Storage London






                Home     Copywriting     Advertising     Jingles     What's New