Depending on which source you believe, the average American man, woman and child is exposed to anywhere between 1500-4000 ad messages each and every day.
Breaking through all of that clutter requires that you help consumers take a step towards your advertisement. You want consumers singing your song, tapping their foot as they see and hear your ad, and you want to involve them emotionally in your advertising.
The right music in your commercial accomplishes all three of those objectives!
Jay Conrad Levinson (Guerrilla Marketing) reports on studies that say the right music improves the power of a commercial by as much as 30%.
Roy Williams (Secret Formulas of the Wizard of Ads) calls a jingle the 'nitroglycerin' of advertising.
85% of all national broadcast advertisers use a jingle in their broadcast advertising.
We will put the power of music to work for you by producing a one-of-a kind, custom musical image for your business that will break through the advertising clutter and implant your slogan into the long-term memory of consumers in your marketplace.
If you're going to get your unfair share of the consumer dollars available in your market place you must be thought of first when folks are ready to buy. Reis and Trout (Positioning) report that the business that owns first position is 2x more profitable than the business in second position and is 4x more profitable than the business in third position.
To discuss how we will help you sell more customers right now please call 573-443-8610 or 573-808-2349. Ask for Mark or e-mail mark@accountablemarketing.com.
