ADVERTISING & MARKETING COMMUNICATION CAMPAIGNS

Advertising is "any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor." (A Framework for Marketing Management, Kotler and Keller)

This includes advertising on TV, cable, radio, in your local newspaper, etc.

We work with our clients to help them determine their differentiation and than communicate that differentiation to consumers.

Our services include:

Identifying primary and flanker markets
Campaign Concept Development
Copy-writing
TV, Radio and DVD Commercial Production
Musical Imaging
Media Analysis
Media Buying & Rate Negotiation
Media Placement
Campaign Scheduling

Please click HERE to read my article How Much Advertising is Enough
Please click HERE to read my article Could-But-Because-Because


MARKETING COMMUNICATION CAMPAIGN DEVELOPMENT

We help our clients create and implement effective marketing communication concepts that support and enhance their advertising efforts or, for small business owners with a limited (or non-existent) advertising budget, replace traditional advertising.

Marketing communication is "the means by which firms attempt to inform, persuade, and remind customers-directly or indirectly-about products, and brands they sell." (A Framework for Marketing Management, Kotler and Keller)

Marketing communication includes traditional advertising (paid for impersonal communication by an identified sponsor) but it also includes, for example, word-of-mouth, social networking, e-mailing, texting, personal selling, public relations, giving speeches, etc.

To discuss how we might help you sell more customers right now please call 573-443-8610 or 573-808-2349. Ask for Mark or e-mail mark@accountablemarketing.com.