COPYWRITING

Writing that wins business takes time, and time is something most small business owners just don't have. Creating a phrase that pays, special reports, content for your web site or email campaign, a press release, brochure, or copy for TV or radio advertising, is what I do, and I'd love to put pen to paper for you!

Content that resonates with your prospective customers is critical to motivating them take the action you want them to take.

Your target market must be: measurable (you know how many you can reach), substantial (there needs to be enough members in your target that, should only a small percentage respond to your offer, you still make your numbers), accessible (you have to be able to reach them via some medium), distinctive (they have a unique set of needs you can provide), and actionable (they can afford to buy what you sell and will buy if they're convinced).

You must also reach the right individual with your marketing communications: the initiator (the person that first recognizes the need for what you sell), the gatekeeper (the person that researches offers purporting to fill the need), the influencer (the person that influences other decision makers). the decision maker (the person that makes the final decision to purchase or not purchase), the buyer (the person that writes the check), and the user (the person that actually uses the product or service you sell.

Every marketing communication effort you make must achieve two objectives: sell your NOW BUYER and put you in position to sell your FUTURE BUYER (this is called positioning).

In addition to reaching the right person with the right content, every marketing communication effort you make should include an offer that will motivate action right now, coupled with a call-to-action that informs prospective buyers what they need to do take advantage of your offer.

Creating Copy that Gets Results: here
Copy Notes to Begin Creating Copy that Sells: here
Creating Special Reports/White Papers that Win Customers: here
Client Profile for Jingle: here

To discuss the details, call me at 573-808-2349 or email me at mark@accountablemarketing.com.